Nudie Jeans Re-use Trade-In: Who Can Trade In, the 20% Discount, and What Happens to the Jeans

Nudie Jeans, the Gothenburg denim brand, runs a trade-in program it calls Re-use. According to the brand's help center, you can hand in an unwanted pair of Nudie Jeans and receive a discount on something new — the brand's own description of a scheme it says dates back to around 2012. This article is a profile of the program as the brand states it; nothing here has been tested by the editors, and the terms are the brand's as published on its help center page when it was read.

What the trade-in gives you

The discount, as the brand describes it, is not limited to jeans. Per the help center page, captured in October 2026, the trade-in covers any unwanted pair of Nudie Jeans and applies to a range of denim garments, not just trousers. One wrinkle to be aware of: the same help center also describes c/o Nudie Jeans as the brand's membership program, but the trade-in answer itself does not state that you must be a member, so it is worth confirming membership conditions with the shop before you go.

• The traded-in pair must be Nudie Jeans — the brand states the service applies to its own jeans, but not that you need a receipt or proof of purchase.
• The discount is 20% off a full-priced denim item; the brand lists shirts, jackets, jeans, skirts, dresses and shorts as examples.
• You do not need to have bought the jeans at the shop where you hand them in: the brand says it will take them "as long as they are freshly washed when handed in."

Where you can trade in — and where you can't

The trade-in is not available everywhere Nudie Jeans is sold. According to the help center, the offer runs in Nudie Jeans' own operated Repair Shops; the brand notes that external retailers may or may not offer something similar. If your nearest stockist is a department store or independent retailer, it is worth asking them directly before you plan a trip.

The brand also applies a hygiene rule to jeans handed in: only freshly washed pairs are accepted. The same condition appears in the brand's description of its free repair service, so it seems to be a general rule for jeans coming into the Repair Shops rather than something specific to trade-ins. The brand does not define on this page how clean is clean enough, so if a pair is borderline, washing it before you go is the safe side of the rule as stated.

What happens to the jeans afterwards

Once a pair is handed in, the brand says it continues a second life rather than being discarded. The help center describes two routes: resale or recycling, depending on the jeans' condition.

Pairs that are beyond saving, according to the same page, are cut up and used as denim patches for the brand's repair service, or sent back to the warehouse for future recycle projects. On its blog, the brand describes the process for resold pairs: they are washed, repaired if needed, and then resold in the Re-use range.

Limits and things to keep in mind

• The 20% figure and the freshly-washed rule are the brand's statements on its help center page as captured in October 2026; terms and availability may change, so treat them as current only at the time of reading.
• The offer location is specific: Nudie Jeans-operated Repair Shops, not every retailer carrying the brand.
• The discount applies to full-priced denim items; the page does not describe stacking it with other reductions.
• The trade-in answer does not state a membership requirement, but the brand's page also describes c/o Nudie Jeans, a membership program, so membership conditions are worth confirming.
• The terms below are the brand's own account of its scheme.

Connecting the trade-in to the wider Re-use range

The trade-in feeds directly into the Re-use assortment the brand sells. On its blog, the brand frames the exchange in its own words: you hand in worn denim and get 20% off the next denim item, while the brand obtains worn-in jeans that are reconditioned and resold.

The brand also describes the range's purpose beyond the transaction, saying that from a life cycle perspective, prolonging the life of a garment comes first — through repairs, resale or redesign, with fabric reuse and recycling as later steps. That framing is the brand's own position on its program, and readers who want the brand's full environmental positioning can consult its sustainability pages.

How to check this yourself

Before you pack up a pair, confirm the current rules directly with the source: the Nudie Jeans help center page on trade-ins, or the staff at a Nudie Jeans-operated Repair Shop (the brand lists store locations on its site, so you can identify whether your nearest location is brand-operated or an external retailer). Because trade-in terms, membership conditions and shop participation can change, the shop itself is the final word on whether your pair qualifies and what the discount applies to on the day. The terms described above are, in the end, the brand's own statements rather than an editorial judgment of the scheme.