How to Clean and Care for Nubuck and Suede Shoes (sneakers/trainers), Following KEEN's Own Brushing, Stain and Storage Steps
Nubuck and suede look soft and velvety because of a raised surface texture called the nap, and that texture is what dictates care. This guide walks through the routine as KEEN's shoe care guide (October 1, 2024) gives it: brushed-off dry dirt, a damp cloth, an eraser for stubborn spots, vinegar or rubbing alcohol for heavy stains with a patch-test caution, nap repair with a suede brush, an optional PFAS-free waterproofing spray, and seasonal storage stuffed with newspaper. Also included: what distinguishes nubuck from suede, where the brand's advice stops, and how to check each step against the source page.